FAQ's

Here are a few answers to questions that we are often asked...

Q. Will I have direct access to (and get to know) my telemarketer?

A. Each of our customer's projects has dedicated telemarketer(s). Our customers have direct access to them and can talk with their marketer at any time. They also receive daily updates from them.

Q. Will my allocated telemarketer(s) have relevant experience and be able to successfully operate in my industry?

A. We are very careful to allocate suitable and commercially aware telemarketers to suitable projects. We know which of our staff work best in which verticals. And no work will start until you have met your marketer.

Q. How do you get over the image that cold calling has out there?

A. We have a unique approach whereby your target customers do not know that you have outsourced this activity. They will perceive that our call is coming from your own dedicated marketing department at your premises. This eradicates the 'sales call' and 'call centre' type image.

Q. Will your staff have enough technical knowledge of our industry and products or services?

A. Our thorough implementation process ensures that your dedicated telemarketer will have all they need to represent your business professionally and thoroughly and to qualify your potential new customers on the telephone. Once potential new customers wish to discuss content beyond marketing, we will typically take the opportunity to engage them directly with you. This is the objective - qualified relevant decision makers with interest - delivered to your sales function.

Q. Can I come and visit and see my telemarketer in action?

A. Yes. You can buddy up with them on calls using a twin headset. You can work with them 'on the job' to further hone the approach and the call content if required.

Q. What is your campaign implementation process?

A. It's thorough (but efficient) and includes elements of campaign planning and telemarketer training. Please email (contacts page) for a copy of our Implementation Guide.

Q. Can you help to source a suitable list of target organisations for the campaign?

A. Yes. We do this for many customers. We would need to extract key information from you about desired targets - size, location, industry and also discuss your existing clients and your 'wish list'.

Q. How do you define a Sales Lead?

A. This is a little subjective but as a rule of thumb: 'A targeted Decision Maker who is curious to find out how you have helped someone with similar issues (in a comparable situation or industry) to achieve a goal or solve a problem.

Q. What early indicators will let me know if your activity is proving successful?

A. Reports will detail the statistics and the 'daily update' (in particular) will give you a very early feel for progress and the initial pipline of contacts and leads being generated. We 'know what good looks like' and will openly share our thoughts. Review dates are set but ad-hoc meetings can occur if desired.

Q. How long does a campaign need to run for?

A. If you are a new customer, we ask for a reasonable window of opportunity in order to be able to demonstrate what we can do (and for you to test us). This often needs to be balanced with Budget, available Data, seasonal issues, etc. Typically we may agree an initial duration of 10 to 20 weeks but this varies by customer.

Q. How will you manage the allocation of leads to our sales function?

A. Each of our customers tends to have different requirements and in-house systems. We can normally work to your existing process or liaise with your sales folks direct. We can provide individually set up online diaries. Some customers request a weekly-updated 'paper' diary managed through email or regular telephone call.

Q. Can I access the Database?

A. You are provided with a copy of any Data we use for your campaign. We 'ringfence' your Data in our CRM system. It is secure, backed-up and used for no other purpose. You can request a copy at any time.

Q. Do you offer call recording?

A. Yes. It is managed digitally. Typically a client may request a copy of a 'significant' call and this is usually provided attached to email.

Q. Can I stop and start campaigns based on seasons or other reasons?

A. Yes. All we request is reasonable notice to help us schedule our staff efficiently.

Q. B2B or B2C

A. We only conduct B2B campaigns